Jeroen Smit

Jeroen Smit

Jeroen Smit

Jeroen Smit (1963) finished Business School in 1986, worked 4 years as consultant, but followed his heart and started working as a journalist in 1990, worked for newspapers & magazines, presented programmes on radio and tv, is freelancer since 2002 and specialized in leadership.

He wrote three bestselling and price-winning books about Ahold (2004 het drama Ahold; not translated_), ABNAmro (2008, The perfect prey) and Unilever (2019, will be published in english: the Big Struggle).